Digital business strategies and competitive superiority
PDF

Keywords

Digitalization
Business Strategy
Digital Transformation
Online Marketing

How to Cite

Gul, M. (2020). Digital business strategies and competitive superiority. International Journal of Business Ecosystem & Strategy (2687-2293), 2(1), 17-31. https://doi.org/10.36096/ijbes.v2i1.106

Abstract

Today, where competition among sectors is more intense and harder than ever, enterprises have started to implement innovations in their strategies. These new strategy moves are mainly on technology, informatics and software. The companies have focused on their investments in social network advertising in order to keep themselves at the forefront and increase their profit rates. In this article, it has been determined that businesses can develop their competitive advantage by creating new strategies in a digital environment.

https://doi.org/10.36096/ijbes.v2i1.106
PDF

References

Ansoff, H. I. (1965). Corporate strategy: An analytic approach to business policy for growth and expansion. Penguin Books.

Ay, A. G. U. (2014). Facebook’ta Bulunma Amacı ve Facebook Reklamlarına Duyulan İlgi Arasındaki İlişki. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 14(4), 83-94.

Bakoğlu, R. ve Özcan, E. D. (2010). İşletme düzeyinde strateji paradokslarının Mintzberg’in on stratejik yönetim okulu açısından değerlendirilmesi. 9(34), 57-69.

Baldwin Jr, V. C., Peterson, K. D., Clark III, A., Ferguson, R. B., Strub, M. R., & Bower, D. R. (2000). The effects of spacing and thinning on stand and tree characteristics of 38-year-old loblolly pine. Forest Ecology and Management, 137(1-3), 91-102.

Barney, J. (1997). Gaining and Sustaining Competitive Advantage. Addison-Wesley: Reading, MA.

Bharadwaj A., El Sawy O., Pavlou P.A. & Venkatram N.(2013). Digital Business Strategy: Toward a Next Generation of Insights. MIS Quarterly, 37(2), 471-482

Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. V. (2013). Visions and voices on emerging challenges in digital business strategy. MIS quarterly, 37(2), 14-001.

Bogdanowıcz, M. (2015). Digital Entrepreneurship Barriers and Drivers: The Need for a Specific Measurement Framework, Institute for Prospective Technological Studies, JRC Technical Report, İnternet Adresi: https://ec.europa.eu/jrc/en/printpdf/151551,

Bowen, H., and Wiersema M. (1999). Matching method to paradigm in strategy research: limitations of crosssectional analysis and some methodological alternatives. Strategic Management Journal 20(7): 625–636.

Bowman, C., and Ambrosini, V. (2000). Value Creation Versus Value Capture: Towards a Coherent Definition of Value in Strategy. British Journal of Management, 11(1):1-15

Brancheau, J. C., Janz, B. D., and Wetherbe, J. C. (1996). Key Issues in Information Systems Manage-ment: 1994-95 SIM Delphi Results," MIS Quarterly, 20(2), 225-242.

Brandenburger, A. M., and Nalebuff, B. J. (1997). Co-Opetition : A Revolution Mindset that Combines Competition and Coopera- tion: The Game Theory Strategy that 's Changing the Game of Business , New York: Currency.

Brandenburger, A., and Stuart, H. W. (1996). Value-Based Busi- ness Strategy, Journal of Economics and Management Strategy 5, 5-24

Brondmo, H.P. (2000), The Engaged Customer: The New Rules of Internet Direct Marketing, HarperCollins Publishers, New York, NY.

Cezayirlioğlu, A. B., (2015), Dijital Dünya ve Gelecek: Hemen Şimdi!, İnternet Adresi: https://medium.com/turkce/dijital-d%C3%BCnya-ve-%C5%9Firketler-1640cd73105d,

Chan, Y. E., and Reich, B. H. (2007). IT Alignment: What Have We Learned?, Journal of Information Technology, 22, 297-315.

Chan, Y. E., Huff, S. L., Barclay, D. W., and Cope-land, D. G. (1997). Business Strategy Orientation, Information Systems Orientation and Strategic Alignment, Information Systems Research, 8(2), 125-150.

Chandler, A.D. (1962). Strategy and structure: chapters in the history of the ındustrial enterprise. Cambridge: MA: MIT Press.

Collis, D., and Montgomery, C. (1995). Competing on resources: strategy in the 1990s. Harvard Business Review 73(4): 118–128.

Davidson, Elizabeth and Emmanuelle VAAST (2010). Digital Entrepreneurship and its Sociomaterial Enactment. 43rd Hawaii International Conference on System Sciences, University of Hawaii at Manoa, Hawaii; 1-10.

Day, G. S., & Wensley, R. (1988). Assessing advantage: a framework for diagnosing competitive superiority. Journal of marketing, 52(2), 1-20.

Dougherty, D. (1992). InterpretiveB arrierst o Successful Product Innovation in Large Firms. Organi-zation Scienc,3(2),179-202.

Edwards, N., Handcock, S., and Mullen, J. (1998). Electronic commerce: reality bytes, Supply Management 3 _8. _1998. 32–34.

El Sawy, O. A. (2003). The 3 Faces of Information Systems Identity: Connection, Immersion and Fusion. Communications of the AIS { 12), pp. 588-598.

Eleftherıadou, D. (2014), Digital Entrepreneurship The EU Vision, Strategy and Actions, First meeting of the Member States Board on Digital Entrepreneurship, Brussels; 1-13.

Ettlie, J., and Pavlou, P. A. (2006). Technology-Based New Product Development Partnerships. Decision Sciences, 37(2),117-148

Fillis, I., and Wagner, B., (2005). E-business development: an exploratory investigation of the small firm. International Small Business Journal, 23, 604–634.

Galliers, R. D., Merali, Y., & Spearing, L. (1994). Coping with information technology? How British executives perceive the key information systems management issues in the mid-1990s. Journal of Information Technology, 9(3), 223-238.

Gawer, A., and Cusumano, M. A. (2002). Platform Leadership: How Intel, Microsoft, and Cisco Drive Industry Innovation , Boston: Harvard Business School Press.

Ghemawat, P. (1986). Sustainable Advantage. Harvard Business Review, 64 (September-October), 55-8.

Goerzig, D., & Bauernhansl, T. (2018). Enterprise architectures for the digital transformation in small and medium-sized enterprises. Procedia CIRP, 67, 540-545.

Granados N. & Gupta A. (2013). Transparency Strategy: Competing with Information in a Digital World. MIS Quarterly 37(2), 637-641

Grant, R. (1998). Contemporary Strategy Analysis. Blackwell: Malden, MA.

Griffith, D. A., Harvey, M. G., & Lusch, R. F. (2006). Social exchange in supply chain relationships: The resulting benefits of procedural and distributive justice. Journal of operations management, 24(2), 85-98.

Grover V. & Kohl, R. (2013). Revealing Your Hand: Caveats in Implementing Digital Business Strategy. MIS Quarterly 37(2), 655-662

Günther, W. A., Mehrizi, M. H. R., Huysman, M., & Feldberg, F. (2017). Debating big data: A literature review on realizing value from big data. The Journal of Strategic Information Systems, 26(3), 191-209.

Hafezıeh, N., Akhavan, P., and Eshraghıan, F. (2011). Exploration of Process and Competitive Factors of Entrepreneurship in Digital Space: A Multiple Case Study in Iran, Education, Business and Society: Contemporary Middle Eastern Issues, 4(4); 267-279.

Henderson, J. C., & Sifonis, J. G. (1988). The value of strategic IS planning: understanding consistency, validity, and IS markets. MIS quarterly, 187-200.

Henderson, J. C., and Venkatraman, N. (1992). Strategic Alignment: A Model for Organizational Trans-formation Through Information Technology, in Transforming Organizations, T. A. Kocham and M. Useem (eds.), Oxford University Press, New York.

Henderson, J. C., and Venkatraman, N. (1993). Strategic Align- ment: Leveraging Information Technology for Transforming Organizations, IBM Systems Journal, 32(1), 4-16.

Hirschheim, R., and Sabherwal, R. (2001). Detours in the Path toward Strategic Information Systems Alignment. California Management Review, 44(1),87.

Hull, C. E., Yu-Ting Caisy HUNG; Neil HAIR ve Victor PEROTTI (2007). Taking Advantage of Digital Opportunities: A Typology of Digital Entrepreneurship. International Journal of Networking and Virtual Organisations, 4(3), 290-303.

Hussin, H., King, M., and Cragg, P. (2002). IT Aligment in Small Firms. European Journal of Information Systems, 11(2), 108-127.

Ives, B., & Vitale, M. R. (1988). After the sale: leveraging maintenance with information technology. MIS Quarterly, 7-21.

Kiang, M. Y., Raghu, T. S., & Shang, K. H. M. (2000). Marketing on the Internet—who can benefit from an online marketing approach?. Decision Support Systems, 27(4), 383-393.

Kişi N. (2018). Dijital Çağda Yeni Bir Girişimcilik Yaklaşımı: Dijital Girişimcilik. C.Ü. İktisadi ve İdari Bilimler Dergisi, 19(2), 389-399

Kohli, R., and Grover, V. (2008*). Business Value of IT: An Essay on Expanding Research Directions to Keep up with the Times. Journal of the Association for Information Systems, 9(1), 23-39.

Lufìtman, J., and Brier, T. (1999). Achieving and Sustaining Business-IT Alignment. California Management Review, 42(1), 109-112.

Lukka, V., ve James, P. T. (2014). Attitudes toward Fa¬cebook advertising. Journal of management and Marketing Research, Management, 13(7), 498 – 505

Matt, C., Hess, T., & Benlian, A. (2015). Digital transformation strategies. Business & Information Systems Engineering, 57(5), 339-343.

Merisavo, M., & Raulas, M. (2004). The impact of e‐mail marketing on brand loyalty. Journal of Product & Brand Management. 13(7), 498-505. https://doi.org/10.1108/10610420410568435

Mintzberg, H. (1994). The rise and fall of strategic planning, London: Prentice Hall.

Mol, J. M., Wijnberg, N. M., and Carroll, C. (2005). Value Chain Envy: Explaining New Entry and Vertical Integration in popular Music. Journal of Management Studies (42), 251.

Nelson, K. M., and Cooprider, J. G. (1996). The Contribution of Shared Knowledge to IT Group Performance. MIS Quarterly 20(4), 409-432.

Niederman, F., Brancheau, J., and Wetherbe, J. (1991). Information Systems Management Issues in the 1990's. MIS Quarterly 15(4), 474-500.

Nylen D. & Holmston J. (2015). Digital innovation strategy: A framework fordiagnosing and improving digital product andservice innovation. Business Horizons, 57-67

Oestreicher-Singer G. & Zalmanson L. (2013). Content or Community? A Digital Business Strategy for Content Providers in the SocialAge. MIS Quarterly, 37(2) 591-616

Oh, K. Y., Cruickshank, D., & Anderson, A. R. (2009). The adoption of e-trade innovations by Korean small and medium sized firms. Technovation, 29(2), 110-121.

Özdemir, K. (2016). Gerçek Mobil Kullanıcı Çağı. The Deloitte Times, Nisan-Mayıs 2016; 5-10.

Pagani M. (2013). Digital Business Strategy and Value Creation: Framing the Dynamic Cycle of ControlPoints. MIS Quarterly, 27(2), 617-632

Pahlke, I., Wolf, M., and Beck, R. (2010). Enterprise Mashup Systems as Platform for Situational Applications. Business & Information Systems Engineering, 2(5), 305.

Parameswaran, M., and Whinston, A. B. (2007). Research Issues in Social Computing. Journal of the Association for Information Systems , 8(6), 336-350.

Pavlou, P. A., and El Sawy, O. A. (2006). From IT Leveraging Competence to Competitive Advantage in Turbulent Environ- ments. Information Systems Research, 17(3), 198-227.

Pavlou, P. A., and El Sawy, O. A. (2010). The 'Third Hand': IT-Enabled Competitive Advantage in Turbulence through Improvisational Capabilities. Information Systems Research, 21(3), 443-471.

Popper, K. (1972). The Logic of Scientific Discovery. Hutchinson of London: London.

Porter M. (1996). What is strategy? Harvard Business Review 74(6): 61–78.

Porter, M. E. (1980). Competitive strategy,.The Free Press, New York: Macmillan.

Porter, M. E. (1980). Competitive Strategy: Techniques for Ana- lyzing Industries and Competition, New Work: Free Press

Powell, T. C. (2001). Competitive advantage: logical and philosophical considerations. Strategic management journal, 22(9), 875-888.

Rai, A., Pavlou, P. A., Im, G., and Du, S. (2012). Interfirm IT Capability Profiles and Communications for Cocreating Rela- tional Value: Evidence from the Logistics Industry. MIS Quarterly (36:1), pp. 233-262.

Ramilo, R., & Embi, M. R. B. (2014). Critical analysis of key determinants and barriers to digital innovation adoption among architectural organizations. Frontiers of Architectural Research, 3(4), 431-451.

Rashidi, Rahim; Saeid Yousefpour Yalda sani ve Shadi Rezaei (2013). Presenting a Butterfly Ecosystem for Digital Entrepreneurship Development in Knowledge Age. Proceedings of 7th conference on Application of Information and Communication Technologies AICT, Baku; 1-4.

Reich, B. H., and Benbasat, I. (1996). Measuring the Linkage Between Business and Information Technology Objectives. MIS Quarterly, 20(1), 55-81.

Reich, B. H., and Benbasat, I. (2000). Factors That Influence the Social Dimensions of Alignment Between Business and Informa- tion Technology Objectives. MIS Quarterly, 24(1), 8.

Roberts, K. K. (2010). Privacy and Perceptions: How Facebook Advertising Affects its Users. The Elon Journal of Undergraduate Research in Communica¬tions, 1(1), 24-34.

Roberts, S., Feit, M., and Bly, R.W. (2001). Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns, NTC Business Books, Chicago, IL.

Rodgers, L. (1997). Alignment Revisited, CIO Maga-zine, 44-45.

Rouse, M., and Daellenbach, U. (1999). Rethinking research methods for the resource-based perspective: isolating sources of sustainable competitive advantage. Strategic Management Journal 20(5): 487–494.

Sabherwal, R., and Chan, Y. (2001). Alignment Between Business and IS Strategies: A Study of Prospectors, Analyzers, and Defenders. Information Systems Research, 12(1).

Sabherwal, R., and Kirs, P. (1994). The Alignment Between Organizational Critical Success Factors and Information Tech- nology Capability in Academic Institutions. Decision Sciences (25), 301-301

Sambamurthy, V., and Zmud, R.W. (1992). Managing IT for Success: The Empowering Business Part-nership, Financial Executives Research Foun-dation, Morristown, NJ.

Sambamurthy, V., Bharadwaj, A., and Grover, V. (2003). Shaping Agility Through Digital Options: Reconceptualizing the Role of Information Technology in Contemporary Firms. MIS Quarterly, 27(2), 237-263.

Sarvan, F., Arıcı, E. D., Özen, J., Özdemir, B., İçigen, E. T. (2003). On stratejik yönetim okulu: Biçimleşme okulunun bütünleştirici çerçevesi. Akdeniz Üniversitesi İ.İ.B.F. Dergisi , 3(6), 73-122.

Sibanda, M & Ramratham D. (2017). Influence Of Informatıon Technology On Organızatıon Strategy. Foundations of Management, 9, 191-202

Sledgianowski, D., Luftman, J., and Reilly, R. R. (2006). Devel- opment and Validation of an Instrument to Measure Maturity of IT Business Strategic Alignment Mechanisms. Information Resources Management, 19(3), 18-33

Smith, W. (1956). Product Differentiation and Market Segmentation as Alternative Marketing Strategies. Journal of Marketing, 21, 3-8.

Starbuck, W. (1992). Learning by knowledge-intensive firms. Journal of Management Studies 29(6): 713–740.

Starbuck, W. (1993). Keeping a butterfly and an elephant in a house of cards: the elements of exceptional success. Journal of Management Studies 30(6): 885–921.

Straub, D., and Watson, R. (2001). Transformational Issues in Researching IS and Net-Enabled Organizations. Information Systems Research, 12(4), 337.

Subramani, M. R., Henderson, J. C., and Cooprider, J. (1999). Linking IS-User Partnerships to IS Performance: A Socio-Cognitive Perspec-tive. MISRC Working Paper WP99-01, Uni-versity of Minnesota.

Subramaniam, M., and Venkatraman, N. (2001). Determinants of Transnational New Product Development Capability: Testing the Influence of Transferring and Deploying Tacit Overseas Knowledge. Strategic Management Journal (22:4), pp.

Susarla, A., Oh, J. H., and Tan, Y. (2012). Social Networks and the Diffusion of User-Generated Content: Evidence from Y ouT ube. Information Systems Research, 23(1), 23

Tallon, P., and Kraemer, K. (1998). A Process-Oriented Assessment of the Alignment of Information Systems and Business Strategy: Implications for IT Business Value. in Proceedings of the Association for Information Systems Americas Conference, E. D. Hoadley and I. Benbasat (eds.), Baltimore, MD, August 14-16, 1998.

Tan, B., Pan, S. L., Lu, X., & Huang, L. (2009). Leveraging digital business ecosystems for enterprise agility: The tri-logic development strategy of Alibaba. com. ICIS 2009 Proceedings, 171.

Tanriverdi, H., and Venkatraman, N. (2005). Knowledge Related- ness and the Performance of Multibusiness Firms. Strategic Management Journal, 26(2), 97.

Taylor, D. G., Lewin, J. E., Strutton, D. (2011). Friends, Fans and Followers: Do ads Work on Social Net¬works? How gender and Agge Shape Receptivity. Journal of Advertising Research, 1, 258-275.

Teece, D. J. (1986). Profiting from Technological Innovation: Implications for Integration, Collaboration, Licensing and Public Policy. Research Policy, 15(6), 285-305.

UTİKAD (2016). Dünyada ve Türkiye’de E-Ticaret ve E-İhracat. İnternet Adresi:http://www.utikad.org.tr/images/BilgiBankasi/dunyadaveturkiyedeeticaretveeihracat-0667.pdf,

Ülgen, H., ve Mirze, K. (2007). İşletmelerde stratejik yönetim. Arıkan Basım Yayın, İstanbul.

VAN HORNE, Constance ve Yi Zhang (2016). Young Entrepreneurs and the Digital Space: Case Studies from the UAE. International Journal of Business and Management Studies, 5(2), 293-300.

Venkatraman, N. (1994). IT-Enabled Business Transformation: From Automation to Business Scope Redefinition, Sloan Management Review,35(2), 73.

Vinerean S. (2017). Importance of Strategic Social Media Marketing. Expert Journal of Marketing, 5(1), 28-35

Von Leipzig, T., Gamp, M., Manz, D., Schottle, K., Ohlhausen, P., Oosthuizen, G., ... & Von Leipzig, K. (2017). Initialising customer-orientated digital transformation in enterprises. Procedia Manufacturing, 8:517-524

Wagner, H. M. (1984). Profit Wonders; Investment Blunders. Harvard Business Review, 62 (September-October), 121-35.

Welsum, D. V. (2016). Enabling Digital Entrepreneurs. İnternet Adresi: http://pubdocs.worldbank.org/en/354261452529895321/WDR16-BP-Enabling-digial-entrepreneurs-DWELSUM.pdf,

Wendel, K. (1956). Hydrodynamic masses and hydrodynamic moments of inertia.

Wheeler, B. C. (2002). NEBIC: A Dynamic Capabilities Theory for Assessing Net-Enablement. Information Systems Research 13(2): 125-146.

Wilkie, W. L., and Edgar, A. P. (1973). Issues in Marketing's Use of Multiattribute Attitude Models. Journal of Marketing Research, 10, 428-41.

William Gregor, and William Rodgers (1977).The Marketing Audit Comes of Age. Sloan Management Review, 18, 25-43.

Woodard C.J., Ramasubbu N., Tschang F.T. & Sambamurthy V(2013). Design Capital and Design Moves: The Logic of Digital Business Strategy. MIS Quarterly, 37(2), 537-564

Yaghoubi, N. M., Salehı, M., Eftekharıan, A., and Samıpourgırı, E. (2012). Identification of the Effective Structural Factors on Creating and Developing Digital Entrepreneurship in the Agricultural Sector. African Journal of Agricultural Research, 7(6), 1047-1053.

Yousif, R. O. (2012). The Extent of Facebook Users’ Interest in the Advertising Messages. International Journal of Marketing Studies, 4(3), 122-133.

Zhang, W., Wendel, J. F., & Clark, L. G. (1997). Bamboozled again! Inadvertent isolation of fungal rDNA sequences from bamboos (Poaceae: Bambusoideae). Molecular Phylogenetics and Evolution, 8(2), 205-217.

Zviran, M. (1990). Relationship Between Organizational and Information Systems Objectives: Some Empirical Evidence. Journal of Management Information Systems, 7(1), 65-84.

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.